Search Engine Optimisation

SEO for short, most people do not understand what this is, but just know they need it!

To make this simple to understand, SEO is the aim of getting your website to the top of Google without you having to pay for advertising. Also known as organic ranking. Google’s goal is to display the most relevant information it can, to everyone who uses their search engine. So making your website the most relevant and go-to destination based on what people search for is tricky work. Google measures the way they rank a website on dozens of complicated algorithms, and this often changes. Marketing Together have specialists who spend most of their time staying up to date, so that our clients benefit the most from free web traffic. Our aim it to keep you above your competitors, always.

Keyword research is one of the most crucial parts of your SEO process. We will work with you to ensure we are targeting the right keywords that are going to benefit you the most, by attracting the right customers. We research what your competitors are using, and see what the most searched terms are for your industry, and work with you to achieve dominance.

 

Search Engine Optimisation

SEO for short, most people do not understand what this is, but just know they need it!

To make this simple to understand, SEO is the aim of getting your website to the top of Google without you having to pay for advertising. Also known as organic ranking. Google’s goal is to display the most relevant information it can, to everyone who uses their search engine. So making your website the most relevant and go-to destination based on what people search for is tricky work. Google measures the way they rank a website on dozens of complicated algorithms, and this often changes. Marketing Together have specialists who spend most of their time staying up to date, so that our clients benefit the most from free web traffic. Our aim it to keep you above your competitors, always.

Keyword research is one of the most crucial parts of your SEO process. We will work with you to ensure we are targeting the right keywords that are going to benefit you the most, by attracting the right customers. We research what your competitors are using, and see what the most searched terms are for your industry, and work with you to achieve dominance.

 

Pay Per Click / Google Adwords

PPC stands for pay-per-click, this allows businesses to advertise their website on a search engine, like Google, at the top of the search results page. You then pay a click fee each time one of your ads is clicked on. Essentially, it’s a way for businesses to buy visitors to their site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of advertising for businesses online. It’s important to know what ‘keywords’ people are typing into Google to know when and where to display your advert.

We manage your daily budget, so we constantly review how well it’s working and prioritise the most effective gains from your keyword advertising. We analyse what words are going to give you the best results, and whether the fluctuating price is worth spending. Our team include certified Google Adwords individuals, who know exactly how to manage your PPC, and make it extremely profitable for your business

Pay Per Click / Google Adwords

PPC stands for pay-per-click, this allows businesses to advertise their website on a search engine, like Google, at the top of the search results page. You then pay a click fee each time one of your ads is clicked on. Essentially, it’s a way for businesses to buy visitors to their site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of advertising for businesses online. It’s important to know what ‘keywords’ people are typing into Google to know when and where to display your advert.

We manage your daily budget, so we constantly review how well it’s working and prioritise the most effective gains from your keyword advertising. We analyse what words are going to give you the best results, and whether the fluctuating price is worth spending. Our team include certified Google Adwords individuals, who know exactly how to manage your PPC, and make it extremely profitable for your business

Analytics

We make sure all the right data, statistics and reports are available to you. This helps your business find out what visitors are coming to your website, what information is being viewed, the devices they view your website on, and heaps more to assist you, and us in making intelligent marketing decisions. Our team include Google Analytics Certified individuals to ensure we know everything there is to know, so we can provide the data you need to get the best results.

Analytics

We make sure all the right data, statistics and reports are available to you. This helps your business find out what visitors are coming to your website, what information is being viewed, the devices they view your website on, and heaps more to assist you, and us in making intelligent marketing decisions. Our team include Google Analytics Certified individuals to ensure we know everything there is to know, so we can provide the data you need to get the best results.

Social media marketing (SMM)

SMM is quite simply advertising through social media, like Facebook, Twitter and Youtube, as well as other up-and-coming new age networks.

The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. So for example on facebook you would place an ad either within your targets news feed or on their sidebar. There are plenty of options you can choose to best market your brand. Facebook has so much data about each individual user, and as a business you are able to target very specific demographics. For example, a yoga club wants to attract new mothers, you are able to direct your promotion to women under the age of 40, who have children between 1-5 years of age and have interests in health and live within 5km of your premises.

Social media marketing (SMM)

SMM is quite simply advertising through social media, like Facebook, Twitter and Youtube, as well as other up-and-coming new age networks.

The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. So for example on facebook you would place an ad either within your targets news feed or on their sidebar. There are plenty of options you can choose to best market your brand. Facebook has so much data about each individual user, and as a business you are able to target very specific demographics. For example, a yoga club wants to attract new mothers, you are able to direct your promotion to women under the age of 40, who have children between 1-5 years of age and have interests in health and live within 5km of your premises.

Social Media

Social Media is massive. With platforms like Facebook who have over 1.7 billion active users, using it in the right way is a great marketing tool. You need to make sure you are consistent with your interaction with your followers by adding newsworthy or relevant material. With the right posts to the right people you can get so much publicity. One post can lead to thousands of views within hours and if your users can be persuaded to like or share your information, you can broaden your audience, growing your followers and getting your brand or business out into the public eye. It’s a fundamental tool but needs to be used in the right way to get the right results.

Social Media

Social Media is massive. With platforms like Facebook who have over 1.7 billion active users, using it in the right way is a great marketing tool. You need to make sure you are consistent with your interaction with your followers by adding newsworthy or relevant material. With the right posts to the right people you can get so much publicity. One post can lead to thousands of views within hours and if your users can be persuaded to like or share your information, you can broaden your audience, growing your followers and getting your brand or business out into the public eye. It’s a fundamental tool but needs to be used in the right way to get the right results.

Content Marketing

Good copywriting isn’t all there is to content marketing, the content needs to connect with the users to keep them coming back, this process is worked out in stages. First you need to work out who your audience is, and their preferred online channels. Once this is determined you can contact them through the right media, and make sure your content relates to them and connects on a personal level, ensuring it captivates your target audience. Google likes to see your website being updated, and not staying stagnant for too long. Blogging is a great way to market your brand and help with your search rankings.

Content Marketing

Good copywriting isn’t all there is to content marketing, the content needs to connect with the users to keep them coming back, this process is worked out in stages. First you need to work out who your audience is, and their preferred online channels. Once this is determined you can contact them through the right media, and make sure your content relates to them and connects on a personal level, ensuring it captivates your target audience. Google likes to see your website being updated, and not staying stagnant for too long. Blogging is a great way to market your brand and help with your search rankings.

Emails / Newsletters

The amount of emails people receive each day can be overwhelming, a lot of it being spam, it’s important to create the right message and capture your reader’s attention immediately. Email marketing is a great marketing tool to find out a lot of information about what is and isn’t working. The reports we get back from sending out an email, contain loads of data to calculate the success of an email campaign; where the reader is located, how many users opened the email, and if any of the links within the email were clicked on. This information is great enlightenment to progress your marketing strategies. These days lots of users open their emails on their phones or tablets, so we ensure the layout is responsive and looks great on all types of devices. There’s nothing worse than looking at an email on your phone and having to scroll left and right to see the whole width.

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Emails / Newsletters

The amount of emails people receive each day can be overwhelming, a lot of it being spam, it’s important to create the right message and capture your reader’s attention immediately. Email marketing is a great marketing tool to find out a lot of information about what is and isn’t working. The reports we get back from sending out an email, contain loads of data to calculate the success of an email campaign; where the reader is located, how many users opened the email, and if any of the links within the email were clicked on. This information is great enlightenment to progress your marketing strategies. These days lots of users open their emails on their phones or tablets, so we ensure the layout is responsive and looks great on all types of devices. There’s nothing worse than looking at an email on your phone and having to scroll left and right to see the whole width.

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Mobile Applications

These days everyone has a smart phone so being able to market directly to them and send through a notification can be really effective. Notifications are sent to users like a text message without having to pay the cost of sending an SMS. Our Apps also allow you to use a GPS notification setting. For example if your a shop owner, you can set a 10km radius of your business and any user that comes into that radius will receive a notification with a special or message of your choice this is great on a slow day. Apps are great marketing tool for certain industries. There are loads more features including loyalty and QR code coupons, reservation bookings, product and food ordering plus more.

Mobile Applications

These days everyone has a smart phone so being able to market directly to them and send through a notification can be really effective. Notifications are sent to users like a text message without having to pay the cost of sending an SMS. Our Apps also allow you to use a GPS notification setting. For example if your a shop owner, you can set a 10km radius of your business and any user that comes into that radius will receive a notification with a special or message of your choice this is great on a slow day. Apps are great marketing tool for certain industries. There are loads more features including loyalty and QR code coupons, reservation bookings, product and food ordering plus more.