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What is Service Marketing?

What is Service Marketing?

Service marketing greatly differs from product marketing. To successfully market your services, you need to know the difference. As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however,...

Recent Posts

The STP Marketing Model: Your Ultimate Guide

The STP Marketing Model: Your Ultimate Guide

Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined...

7 Ways to Get More Leads Now

7 Ways to Get More Leads Now

Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘need’ for your business. Once you figured out what value you can offer to your...

How to Define Your Unique Selling Proposition (USP)

How to Define Your Unique Selling Proposition (USP)

Ask yourself this question: What makes your product or service unique? In a sea of competition, customers are overwhelmed with options. Naturally, you need to differentiate yourself from the competition in order to reach customers successfully. Especially when it...

How to Get the Most Out of Your Marketing Agency

How to Get the Most Out of Your Marketing Agency

Whether you’re already working with a marketing agency or are considering it, there are a few things you should know to make sure you get the most out of it. There are many reasons why you might want to work with a marketing agency. You might be looking for better...

5 Reasons Why Marketing is Important

5 Reasons Why Marketing is Important

While many businesses have their own marketing department, others still wonder: Do I really need marketing? The answer is simple: Yes, you do. The heart of every successful business lies in marketing. You might have invented the finest product or most excellent...

Hottest Marketing Trends to Adopt for 2022

Hottest Marketing Trends to Adopt for 2022

If you think you are on top of it all, digital marketing is about to make a 180 turn. Okay, to be honest not a full 180 as such, but theoretically speaking. As marketers, you know that things can change rather quickly and guess what, there is some fresh wind coming...

Customer Relationships: 5 Incredible CRM Strategies

Customer Relationships: 5 Incredible CRM Strategies

As marketers, it is our daily bread to help businesses grow. An important part of driving that growth is connecting with customers and building strong customer relationships. Building customer relationships is key to learning who your customers really are and what...

How to Adapt in an Ever Changing Marketplace

How to Adapt in an Ever Changing Marketplace

We live in an unsteady environment where constant changes in the marketplace have become the norm. That also means what works today might not work tomorrow. So how can you maintain a competitive position? It would be a massive understatement to say that covid-19...

5 Must-Have Customer Retention Strategies

5 Must-Have Customer Retention Strategies

Gaining new customers is and always will be important. But, what’s even better than gaining one new customer? If you thought the answer was “more customers” then you’re unfortunately wrong. Bringing in new business is essential, yes, but retaining existing customers...

Advertising on Facebook in 2021

Advertising on Facebook in 2021

Facebook is the world’s largest social network. To be exact, 2.8 billion active monthly users large. Advertising on Facebook is a great way to connect with your audience worldwide. But with so many different types of Facebook ads out there, how do you know which ones...

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